October 12, 2018:

Horseback. Cowboy hat. American Western: silhouette, ridgetop beneath dramatic sky.

He actually is a cowboy, lariat and all. But he rides his combine harvester as often as his horses. The ranch is really a highly-mechanized factory of wheat and beef, where the cowboy pose is very American but also highly romanticized.

Even the ridge is romanticized. In reality it's just a low hillock behind the outhouse. But it looks dramatic and he's running with it.